Initially, we took over the management of the paid search campaign. But we also had ideas for improving conversion rates as we identified what keywords and other actions were driving behavior on the site. As we drilled deeper into the data, we were able to identify many useful insights. For example, interest in patio doors was driving a lot of site activity, and those prospects were more likely to turn into a purchase. With deeper insight into revenue attribution, adjustments could be made to better enable sales activity.
Manual data collection processes have been replaced with an easy-to-use dashboard that provides a window into the various data being collected. What used to take weeks to pull together is now automated and real-time, allowing the marketing team to make faster, more informed decisions.
Our work has expanded into Search Engine Optimization (SEO) to maximize visibility in DH Pace's local communities throughout the country. Success with SEO, pay-per-click, and conversion rate optimization has resulted in additional work in other DH Pace markets, including Colorado Springs, Kansas City, and more.