For years, the hospital provided high-level, insightful information for parents on the website. The site was, in essence, a blog – the information was presented mostly in written form, with headshots and other simple photography to support the content. We recommended a major tactical shift – turning the blog into a video series, featuring the Mom Docs delivering the content directly to parents via video.
To further boost traffic, we created a Facebook Live series called "Belly to Baby" that followed a woman's pregnancy and addressed questions pregnant moms faced. The goal was to upload one new piece of content per week onto the site via YouTube. Research was done around the best topics, based on trending questions on Google, most searched keywords, etc. A video content series was born.